The market was truly surprised with a brand new dropper launch! The Ring Dropper, featuring an integrated ring and button. The compact dropper is comfortable to use and is a new concept that brings together design and customization with a higher and more controlled dosage. The Ring Dropper stands out for its innovative design that plays with straight and cylindrical lines, as well as the button fully incorporated into its design. This flat button benefits from a larger surface for a more comfortable and controlled pulsation, and it can also be personalized.
The Ring Dropper is proving to be popular with customers, fitting well into different market positions. This development has won several awards throughout the year, including the Make Up in Paris prize for best innovation in packaging 2019.
“This dropper features a higher in-take capacity to other push button droppers on the market,” says Rosa Porras, director of marketing and communication at Virospack.
“It also offers a greater decoration surface area facilitating customization of the pack, so it can be oriented to the requirements and target market of each brand. The dropper responds to the current ‘no codes’ trend for a highly functional pack that is not classified towards male or female brands, or for prestige markets or mass market, natural, technological or luxury positioning brands. It is the finish chosen by each brand who positions the dropper with a very different image and message based on the desire and style of the brand, so it can be very different.“
